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Tips on Optimizing a website in search engines

In this article we will learn a bit more about using the header tags, the proper way to insert attributes in the images, an introduction of robots.txt and appropriate use of the "nofollow".

Appropriate header tags

The header tags are used to establish a hierarchy of information for users of the site, and there are six sizes of heading tags, their hierarchy is given in ascending order, going from <h1> until <h6>. Search engines also understand that the header tags have their own importance and influence in rankeamento page and use the header tags in your SEO strategy is necessary to understand its structure, to use them effectively.

Each page should contain only one <h1> and it is essential not to break the hierarchy of header tags, below a practical example:

<h1> title
 <h2>Topic 01
<h3> Sub topic 01 of 01 topic
<h3>Sub topic  02 of 01 topic
<h4> Sub topic 01 of sub 02
 <h3> Sub topic 03 of 01 topic
<h2>Topic 02 

Best Practices

Think of the major and minor points of his text and identified with its due importance

  • Make a coherent hierarchy and that makes sense
  • Do not use the header tags in excess
  • Do not put any text on a page surrounded by a header tag
  • Attributes in the images

Have the images work for your SEO optimization using attributes that identify better for search engines. All images on the site can have a name and "alt" attribute only, take advantage of it. The "alt" attribute allows you to display a text if the image does not load for some reason, and if this image is used as the link "alt" is treated in a similar way to the anchor text and also serves to facilitate the search engines better understand and index your image in searches for images.

To use this feature properly is necessary to describe in a short and clear what the image represents, for the names of the image also prefer a brief and that is descriptive words separated by "-" let's see a practical example of the attribute "alt "and the name of the image:

<img class='imagem_artigo' src=”logo-mrbool.jpg” alt=”MrBool Website” title=”MrBool Website” />

A good practice is to store all images in a single directory and use pictures of extensions that are supported by all browsers, eg: .jpg, .gif,.png.

Always try to relate the attributes of your image with the subject it is inserted, using keywords related to the text is very relevant to search engines, and thus improves your ranking and helps your SEO strategy.

Using robots.txt

The "robots.txt" file tells search engines what they can and what they can not index, therefore it takes a lot of skill to work with this file, an error can block access to your entire site.

How to create a robots.txt file

The file must be named "robots.txt" and inserted into the root of your site.

To allow the entire site to be indexed:

User-agent: *
Allow: /

To block all content of website

User-agent: *
Disallow: /

To block a directory and release a subdirectory within it:

User-agent: *
Disallow: /directory/
Allow: /directory/subdirectory/

The use of "robost.txt" is an important tool for indexing site and using it correctly is crucial to your SEO strategy work.

How to use rel = "nofolow"

Use the attribute "nofollow" tells the search engines not to pass your page's reputation to the links it provides, use the "nofollow" can be applied to comments on this site, in advertising or for any links that lead user out of your site. In practice it works like this:

<a href=”www.mrbool.com”>MrBool website</a>

In this case, the site containing the link is transferring some of its relevance to the site unknown, it can be harmful, especially when you do not want or can not control external content referenced.

<a href=”www.mrbool.com” rel="nofollow">MrBool website</a>

This is the correct way of referencing external links pointing to all links with "nofollow" the site is not relevant.

I hope you like the article, see you next time.



He graduated in advertising by UBC, acts to 7 years as webdesigner, programmer, creative and curious. Currently working as an analyst at RPM producing SEO enthusiast SEO, SEM, Conversion Optimization, WordPress and Magento.

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