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An introduction to SEO techniques

In this article we will discuss about how you may optimize your html codes to achieve better traffic in your website and some SEO techniques.

Today, we are going to discuss about how you may optimize your html codes to achieve better traffic.

Introduction

There is no denial over the fact that search engine optimization or SEO as it is most commonly called, is one of the most sought methods for boosting up the rank of a website in the search engines. By optimizing the contents of a website or blog with apt keywords and by including the right amount of the number of keywords one can expect phenomenal results out of it. It just not end with that and there are other thing that needs to be paid attention to when it comes to search engine optimization, especially the technical front of it.

How important is HTML optimization?

Out of all the techniques and tools that are available for bettering the search engine results out of search engine optimized content, the optimization of the HTML code is the most important and result based SEO techniques. The search engine spiders will not be able to pull out your website if it does not have a properly optimized HTML code.

The website will definitely not be receiving good ranks, if the search engine spiders are not able to index the website. Optimization of the codes is absolutely important if you want the site to be ranked better and is expecting to see a good turnout of traffic into your website.

Understand the technical front

It needs to be understood that there are some website owners does not put in necessary time and effort into understanding what search engine optimization, what are the objectives and goals to be achieved in it, what are the ways for keeping the site popular by means of using search engines and other such crucial factors. Knowing how to proceed about the whole thing will enable the owners to effectively supervise the whole process and get it done in an efficient manner.

For instance, many website owners do not know about the importance of optimization of the codes. They are of the opinion that the website designers know about optimization of the codes and that it will be taken care by them. In reality, a website designer does not need to know about the optimization of the HTML codes and all that the designer will focus on is the outlook and functional front of the website. Textual links with pertinent anchor text always turns out to be a better option than that of the images and is known to fair well in the search engines.

Many owners do not want to compromise on the looks as well as functional side of the website. Here, you will find ways to optimize HTML codes and at the same time need not have to lose out on the visual appeal altogether. There are some alternative methods for coding that will help you to retain the appeal as well as help the website fair really well in the search engines

Listing1: Bad practice HTML

<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN">
<html>
    <head>
        <title>My new Cool Website</title>
    </head>

    <body>

        This is my new computer site.

    </body>
</html> 

The above codes has no proper title, heading or description. The search engine would not be able to search this website easily.

The below step will be correct usage of Html which will give self definition of what the page is containing. Now search engines can use the meta descriptions and the keyword for searching your websites and showing that in search results to the users.

Listing2: Better code

<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN">
<html>
    <head>
        <title>SEO and Java Tutorials</title>
        <meta name="keywords" content="seo, internet marketing, java, etc">
        <meta name="description" content="All latest tutorials on SEO and Java are availaible here.">

    </head>

    <body>
        <h1>SEO AND JAVA TUTORIALS.</h1>
    </body>
</html>

It could be very well understood that by paying some care and attention from your part, you can turn the technical aspect to your benefit. If you want the search engines to pull your website up, it is necessary that you pay equal attention to the kind of content that is being used and also take note of the technical factors such as HTML coding to a great extent. Code placement and optimization is absolutely important for the spider to crawl through and bring your website up in the search engines.

Make sure that HTML code optimization by way of textual usage is absolutely necessary. It is not that you should be using the images but make sure that you use the texts as well and ensure that it is well optimized for you to get better traffic and results out of it.

Below is some point which list the difference between Bad SEO and Good SEO techniques

BAD SEO Technique
  1. Only targeting one word keywords for every page of your website
  2. Making use of Duplicate content. Search engines only want to index original content. When duplicate content is detected, only one of them is likely to be indexed. These duplicate pages won’t rank.
GOOD SEO Technique
  1. Combining a mixture of high search volume and long tail keyword phrases along with low search volume keywords
  2. Your page title is the single most important part of your on-page SEO and should not be neglected. Make it as unique as possible.
  3. Ensure that the keywords you are targeting for are:
    1. included in your images using the tag
    2. are included within the first 50 – 100 words of you articles

This is all for this article. See you next time with some more great articles



My main area of specialization is Java and J2EE. I have worked on many international projects like Recorders,Websites,Crawlers etc.Also i am an Oracle Certified java professional as well as DB2 certified

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